Are you fond of fashon? Your official licensed tourist guide of Florence proposes a tour, custom made for you. We wil start with a nice walk through the city centre, stopping in front of the most famous boutique, talking about the history of the numerous italian brands, which made and still make the history of fashion. We will pass close to Palazzo Pucci, where the designer Emilio Pucci, who created the brand, lived and where now we have the seat of the Maison Pucci and a little precious museum, unfortunately open only on the occasion of the Florentine Fashion Week in June.. The Museum inside is open to public only during the Florence Fashion Week in June. Then we will cross the Signoria square to reach the Palazzo della Mercatanzia, the medioeval seat of the Tribunal of Merchants, which nowadays hosts the Gucci Museum and the Gucci shop unique in the world.The shop was opened in 2021 on the occasion of the first centenary of the Florentine brand. Crossing Republic square we will reach via Tornabuoni, the street of the world famous fashion brands, but at this point I suggest a diversion to Via della Vigna Nuova to meet another important Italian brand: Etro. The beautiful shop is located in one of the most important Renaissance building, the Palazzo Rucellai, built since the second half of the XV century for the Rucellai family who still run it. Back to via Tornabuoni, we will walk along it looking at the magnificent shop windows to get to Palazzo Spini Feroni, seat of Ferragamo brand and of the omonimous museum. The austere building hosts periodically thematic exhibitions dedicated to the Ferragamo tradition or the desire of experimenting new eco-sustainable materials or beeing inspired by figurative art.
Crossing Santa Trinita bridge and following via Maggio, we will reach the Pitti Palace, the main destination of our tour. The visit of the Galleria della Moda e del Costume will be an astonishing experience. The museum hosts a unique collection of female and male dresses and accessories from the XVIII century to nowadays. Most of them were donated. Considering the difficulty of preserving the delicate fabrics and textiles, the collection of more than 7000 pieces cannot be shown in a ongoing way. Therefore every six months they change the display, organizing temporarly exhibitions, showing part of them according to different themes.There is also a permanent collection, in a special dark room, showing the dresses of Cosimo de' Medici (the first Granduke of Florence), his wife Eleonor of Toledo, and his son don Garcia. Enjoy the tour! Reseve it!
